We all have way to much stuff myself included yet we continue to buy more! What’s the point and for what cause do we justify owning so much crap? We are all obsessed consumers, a product of our exposure to a lifetime of marketing campaigns which has convinced us that new is better. As was discussed in class, the average usage of a good purchased from a major box store is just a couple of months. Let’s think about that for a second. We are purposely destroying our planet, cashing in every last resource available, filling our landfills with toxic materials and spending our hard earned dollars on something we are only going to hold on to for a couple of months. Not to mention the excessive packaging that goes along with each good. That whole rationale doesn’t really seem to add up in my opinion. Then to add salt to the wound, the products we purchase with the intent of enjoying indefinitely are designed to have an expiry date built into the hardware or good in an effort to make us purchase the new model. Some may argue this tactic is marketing genus at its prime but at what cost, besides the price tag denoted to the item benefiting only the corporation.
Society today is so unpredictable in many different ways. For example, last year the notorious potato chip company Sunchips starting selling its tasty products in a 100% compostable bag. I remember the first time I saw the new bag at the grocers. I was so pleased with the notion that corporate America is finally waking up that I purchased two bags right then and there. To my amazement, within a few weeks of the release of this compostable bag, Americans across their country began to complain and complain about the excess noise that the compostable bag creates. In an effort to adhere to the consumer criticism, the compostable bag was removed from the shelves in multiple states. In all fairness, the bag is a tad noisy BUT honestly, who cares! What is wrong with society these days? Sometimes it appears as if the harder the environmental movement pushes forward, the more crying we hear from the overweight, lazy, corporate Americans. I lose sleep over this kind of ****. The whole world needs to suck it up, make the necessary changes, deal with the “growing pains” and get on with being more environmentally responsible and aware.
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